Case studies

Shoppable video examples that moved real revenue.

Every case study below is a real brand running shoppable video through AffiliateFlows AI. Conversion lifts, AOV changes, and creator payouts are pulled from the platform — not rounded marketing numbers.

+186%
Avg conversion lift
+29%
Avg AOV lift
12,400+
Videos published
Beauty · DTC

How Kindred lifted PDP conversion 3.4× with creator shoppable videos

Kindred replaced static product photos with a rail of 12 creator-made shoppable videos on their hero SKU. Shoppers tapped through to a full-bleed player with in-frame product tags and one-tap checkout.

+238%
PDP conversion
+41%
Average order value
−22%
Return rate
9 days
Payback period

Approach

  • Briefed 40 creators through AffiliateFlows AI campaigns for a single hero SKU.
  • Selected the top 12 videos by first-week watch-to-tag ratio and pinned them to the PDP.
  • Enabled in-video product tags and native checkout — no redirects.

Outcome

The rail became the single highest-converting surface on the site within three weeks and now drives 31% of new-customer revenue.

Outdoor gear

North Loop scaled UGC to 900 videos and cut CAC by 47%

An outdoor apparel brand used performance-only creator payouts to source shoppable reviews at scale — without upfront production budget — and routed the best-performing clips into paid social.

912
Videos published
−47%
Blended CAC
5.8×
ROAS on repurposed clips
$184k
Creator payouts

Approach

  • Launched an always-on campaign with an 18% commission and free product seeding.
  • Used AffiliateFlows AI analytics to identify the top 5% of clips by tag-through rate.
  • Licensed winners for paid social with one-click rights extension.

Outcome

Zero fixed content costs, a permanent library of shoppable creative, and a measurable drop in blended acquisition cost across every channel.

Consumer electronics

Atlas Audio turned a product launch into a 6-figure day with 62 creators

For a headphone launch, Atlas coordinated a same-day drop across 62 creators. Every video linked to a live inventory checkout with countdown urgency.

$412k
Launch-day revenue
78%
Sell-through in 24h
9,140
New customers
71%
Video completion rate

Approach

  • Coordinated an embargoed drop with 62 vetted audio creators.
  • Enabled real-time inventory sync so out-of-stock variants hid automatically.
  • Ran a live leaderboard so creators competed for a top-seller bonus.

Outcome

Sold through 78% of launch inventory in the first 24 hours with no paid media, and built a permanent creator roster for future drops.

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